Case Study

To Boost Sales &

Awareness for

Brand

Amazon PPC

We will Focus Majorly on Sponsored brand and Display ads

Client's Goal

"Client Goal was to Increase Impressions

to serve Purpose of Brand Awareness &

Consideration"

Account Standing

Top 4 sellers in their particular market and was already ranking in the top 3 positions for most of their keywords.

After performing our initial audit we found that they were NOT making much use of the sponsored brand and display ad types.

There were some keyword inefficiencies and there was a small lack of product targeting.

Also, they weren't running any branded ads. So no idea how many sales were coming through branded keywords

They didn't have a massive concern about ACOS other than to keep it

under a threshold of 20%. The main goal was to drive additional traffic and sales to grow market share.

Account Standing

Graph

Our Solution

Week#01

The first and easiest change we made was to setup a set of sponsored brand and display ads.

Within one week we increased their sales from £35000-£54000 which is an increase of over 50%

Our Solution

Week#01 (Graph)

Our Solution

Month#01

We also setup a complete set of campaigns which split their branded

keywords from the generic category and competitor ones.

Over the rest of the month we spent time solving their keyword inefficiencies, adding product targeting and Refining products.

Above 2 steps helped us to allow better control of the ACOS on a product by product level.

Our Solution

Month#01 (Graph)

Our Solution

Month#02 & 03

Over the next 2 months we focused on adjusting the ads to push more sales towards product targeting, sponsored display and sponsored brands

This meant there were no further major increases in ad based sales but we managed to keep sales steady while building the organic sales.

We did also run into a stock shortage due to the increased sale during month two on one of the top selling ASINs.

Our Solution

Month#02 (Graph)

Our Solution

Month#03 (Graph)

Results

After 03 Months

Summary

"Over the three month period we increased sales by more than 50% and overall brand awareness (impressions) by over 250%"

Looking forward to working with You

Interview on UpWork to consult and get started!

ALI NAQI

Amazon PPC and SEO Expert